Published: 2019-12-31

Articles

Empirical relationship among dimensions of customer-based brand equity in e-tailing service: a study in Vietnam context
Tran Minh Thu, Duong Thi Hoai Nhung
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Page: 2-23
An empirical analysis of competencies in predicting managerial effectiveness of the sales managers: a Vietnamese banking sector perspective
Duong Thi Hoai Nhung
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Page: 24-44
The impact of customer satisfaction on brand loyalty for mobile telecommunications services in Ho Chi Minh city
Nguyen Thi Quynh Nga, Le Dang Minh Thu
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Page: 45-63
Factors affecting organizational commitment of students in Foreign Trade University’s clubs
Hoang Thi Thuy Duong, Doan Thi Thanh Thuy
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Page: 64-88
The impact of capital structure on firm value of Vietnamese listed companies - a quantile regression approach
Tran Thi Phuong Thao
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Page: 89-100