Published: 2020-11-18

Articles

Wine and music: diversification with investments of passion
Ross Ackerman , Truong Xuan Duong
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Page: 1-16
An empirical study on factors influencing consumer impulsive purchase behavior: a case of Ho Chi Minh city in the 4.0 era
Thi Quynh Nga Nguyen, Bao Quynh Nhu Giang
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Page: 17-41
Generation Z willingness to pay for sustainable apparel: the influence of labelling for origin and eco-friendly material
Pham Thi Cam Anh, Le My Huong, Vu Thi Kim Oanh
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Page: 42-59
The effect of brand image, perceived quality and brand experience on customer loyalty: an empirical investigation in the telecommunication industry in Vietnam
Nguyen Thi Thanh Huyen
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Page: 60-74
CSR motivators of local firms in a developing country: a case study in Quang Ninh province, Vietnam
Tran Thi Hien, Nguyen Tan Thu Hien
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Page: 75-95
Do business linkages play a role in upgrading workers’ skills among small and medium-sized enterprises in Vietnam?
Dao Thi Thu Giang, Cao Thi Hong Vinh
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Page: 96-117
Factors affecting e-learning based cloud computing acceptance: an empirical study at Vietnamese universities
Nguyen Dac Thanh, Vu Thi Hong Ngoc, Kim Huong Trang
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Page: 118-133