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The purpose of this paper is to identify and analyze factors that affect the career choices of fresh graduates majoring in business and economics. The proposed model of the study consists of four independent variables, which are family factors, personal interests, financial benefits, and peer influences. The results from the exploratory factors analysis and multiple regression analysis with data collected from 198 fresh graduates show that family factors have no relationship with career choices. Personal interests have the strongest influence on career choices, which are followed by financial benefits. Peer influences show a negative relationship with career choices. Based on these results, recommendations are proposed for fresh graduates, parents, academic institutions and educators, and businesses.
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Fresh graduates, Career choices, Personal interests, Financial benefits, Peer influence