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Duong, N. L., & Pham Hong, L. (2024). Exploring the influence of expectations on community-based tourism choice in Vietnam’s Central Highlands. Journal of International Economics and Management, 24(3), 176-196. https://doi.org/10.38203/jiem.024.3.0100
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Exploring the influence of expectations on community-based tourism choice in Vietnam’s Central Highlands
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Abstract
This study investigates the impact of expectations on decision-making in community-based tourism in the Central Highlands of Vietnam. While numerous studies have explored tourism expectations, limited research has specifically addressed their influence on choosing community-based tourism in a particular region. This study aims to fill this gap in the literature by identifying the expectations that influence tourists’ choices of community-based tourism in the Central Highlands of Vietnam and determining the extent of their impact. By applying quantitative research method to analyze data collected from 528 visitors, the findings indicate that when tourists’ cultural, historical, and climatic expectations are met, their preference for community-based tourism in the Central Highlands increases significantly. This study enriches the literature by clarifying how specific expectations influence community-based tourism choices in the Central Highlands of Vietnam. Additionally, the results contribute to the development of successful policies that promote the growth of community-based tourism in this area. This paper provides new insights into how these expectations shape community-based tourism decisions, offering valuable guidance for policy development, and promoting sustainable tourism practices in the region.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Keywords
Expectation, Community-based tourism, Choice, Vietnam’s Central Highlands
References
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Hung, V.V., Dey, S., Vaculcikova, Z. and Anh, L.T.H. (2021), “The influence of tourists’ experience on destination loyalty: a case study of Hue city, Vietnam”, Sustainability, Vol. 13 No. 16, 8889.
Jalilvand, M.R. and Samiei, N. (2012), “The impact of electronic word of mouth on a tourism destination choice: testing the theory of planned behavior (TPB)”, Internet Research, Vol. 22 No. 5, pp. 591-612.
Jennie, M.M.A. (2021), “Tourist motivations and expectations of the historical attractions in Calabarzon region”, Asia Pacific Journal of Management and Sustainable Development, Vol. 9 No. 2, pp. 22-30.
Jeuring, J.H.G. (2017), “Weather perceptions, holiday satisfaction and perceived attractiveness of domestic vacationing in The Netherlands”, Tourism Management, Vol. 61, pp. 70-81.
Kim, J. and Lee, C.K. (2017), “Role of tourism price in attracting international tourists: the case of Japanese inbound tourism from South Korea”, Journal of Destination Marketing and Management, Vol. 6 No. 1, pp. 76-83.
Kiper, T. and Arslan, M. (2007), “The expectations of the local community and visitors from tourism in rural areas: case of Safranbolu-Yorukkoyu village”, Journal of Applied Sciences, Vol. 7, pp. 2544-2550.
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