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24/11/2021
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Nguyen, T. K. C., Pham , S. H., Nguyen, T. T. N., Do, H. G., & Ngo, T. N. (2021). Investigating the determinants of green consumption intention. Journal of International Economics and Management, 21(3), 73-90. https://doi.org/10.38203/jiem.021.3.0036
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Investigating the determinants of green consumption intention
Main Article Content
Abstract
The current paper aims to analyze factors affecting green consumption intention based on the extended theory of planned behavior. The proposed model is analyzed using regression analysis with data from 295 participants. The results indicate that attitude towards buyin green products, behavioral control, social influence, and knowledge about green products are four factors that have significantly positive influences on consumers’ intention of purchasing green products. However, in contrast to some previous studies, environmental concern has no direct relationship with consumers’ green consumption intention. Incredibly, this paper contributes to the ecotourism destinations by encouraging green consumption to prevent the natural environment intention (i.e., eco-souvenir, eco-friendly plastic, organic foods) and build a natural destination image.
Article Details
Keywords
Social influence, Green consumption intention, Environmental concern, Ecotourism, Destination image
References
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Covin, J.G., Green, K.M. and Slevin, D.P. (2006), “Strategic process effects on the entrepreneurial orientation-sales growth rate relationship”, Entrepreneurship Theory and Practice, Vol. 30 No. 1, pp. 57 - 81.
Covin, J.G. and Lumpkin, G.T. (2011), “Entrepreneurial orientation theory and research: reflections on a needed construct”, Entrepreneurship Theory and Practice, Vol. 35 No. 5, pp. 855 - 872.
Covin, J.G., Rigtering, J.C., Hughes, M., Kraus, S., Cheng, C.F. and Bouncken, R.B. (2020), “Individual and team entrepreneurial orientation: scale development and configurations for success”, Journal of Business Research, Vol. 112, pp. 1 - 12.
Dana, L.P., Gurau, C., Light, I. and Muhammad, N. (2020), “Family, community, and ethnic capital as entrepreneurial resources: toward an integrated model”, Journal of Small Business Management, Vol. 58 No. 5, pp. 1003 - 1029.
Dimov, D. (2007), “Beyond the single-person, single-insight attribution in understanding entrepreneurial opportunities”, Entrepreneurship Theory and Practice, Vol. 31 No. 5, pp. 713 - 731.
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Frenkel, A., Israel, E. and Maital, S. (2015), “The evolution of innovation networks and spin-off entrepreneurship: the case of RAD”, European Planning Studies, Vol. 23 No. 8, pp. 1646 - 1670.
Funken, R., Gielnik, M.M. and Foo, M.D. (2020), “How can problems be turned into something good? The role of entrepreneurial learning and error mastery orientation”, Entrepreneurship Theory and Practice, Vol. 44 No. 2, pp. 315 - 338.
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Hossinger, S.M., Chen, X. and Werner, A. (2020), “Drivers, barriers and success factors of academic spin-offs: a systematic literature review”, Management Review Quarterly, Vol. 70 No. 1, pp. 97 - 134.
Hsieh, M.H. and Tsai, K.H. (2007), “Technological capability, social capital and the launch strategy for innovative products”, Industrial Marketing Management, Vol. 36 No. 4, pp. 493 - 502.
Kim, P.H., Aldrich, H.E. and Keister, L.A. (2006), “Access (not) denied: the impact of financial, human, and cultural capital on entrepreneurial entry in the United States”, Small Business Economics, Vol. 27 No. 1, pp. 5 - 22.
Krzyżanowska, M. and Tkaczyk, J. (2013), “Identifying competitors: challenges for start-up firms”, International Journal of Management Cases, Vol. 15 No. 4, pp. 234 - 247.
Latif, K.F., Nazeer, A., Shahzad, F., Ullah, M., Imranullah, M. and Sahibzada, U.F. (2020), “Impact of entrepreneurial leadership on project success: mediating role of knowledge management processes”, Leadership and Organization Development Journal, Vol. 41 No. 2, pp. 237 - 256.
Laukkanen, T., Nagy, G., Hirvonen, S., Reijonen, H. and Pasanen, M. (2013), “The effect of strategic orientations on business performance in SMEs”, International Marketing Review, Vol. 30 No. 6, pp. 510 - 535.
Lazar, M., Miron-Spektor, E., Agarwal, R., Erez, M., Goldfarb, B. and Chen, G. (2020), “Entrepreneurial team formation”, Academy of Management Annals, Vol. 14 No. 1, pp. 29 - 59.
Lumpkin, G.T. and Dess, G.G. (1996), “Clarifying the entrepreneurial orientation construct and linking it to performance”, Academy of Management Review, Vol. 21 No. 1, pp. 135 - 172.
Lussier, R. and Pfeifer, S. (2000), “A comparison of business success versus failure variables between U.S. and Central Eastern Europe Croatian entrepreneurs”, Entrepreneurship Theory and Practice, Vol. 24 No. 4, pp. 59 - 67.
Lussier, R.N. (1995), “A nonfinancial business success versus failure prediction model for young firms”, Journal of Small Business Management, Vol. 33 No. 1, pp. 8 - 20.
Lussier, R.N. and Pfeifer, S. (2001), “A crossnational prediction model for business success”, Journal of Small Business Management, Vol. 39 No. 3, pp. 228 - 239.
Mackie, J. (2018), “Business success among Southeast Asian Chinese: the role of culture, values, and social structures”, in Hefner, W.R. (Ed), Market Cultures, Routledge, pp. 129 - 144.
Manigart, S. and Struyf, C. (1997), “Financing high technology startups in Belgium: an explorative study”, Small Business Economics, Vol. 9 No. 2, pp. 125 - 135.
Miles, M.B. and Huberman, A.M. (1994), Qualitative data analysis: an expanded sourcebook, Sage, Thousand Oaks, CA, USA.
Nguyen, N.M. and Pham, M.C. (2018), “Analysis the success of digital start-up in Vietnam using a success/failure model”, in BAASANA Conference, Foreign Trade University Hanoi, Vietnam.
O’Dwyer, B. (2004), “Qualitative data analysis: illuminating a process for transforming a ‘messy’ but ‘attractive’‘nuisance”, in Humphrey, C. and Lee, B. (Eds), The Real Life Guide to Accounting Research, Elsevier, pp. 391 - 407.
Pan, L., Li, X., Chen, J. and Chen, T. (2020), “Sounds novel or familiar? Entrepreneurs’ framing strategy in the venture capital market”, Journal of Business Venturing, Vol. 35 No. 2, 105930.
Pillai, T.R. and Ahamat, A. (2018), “Social-cultural capital in youth entrepreneurship ecosystem: Southeast Asia”, Journal of Enterprising Communities: People and Places in the Global Economy, Vol. 12 No. 2, pp. 232 - 255.
Pham, T.T., Bell, R. and Newton, D. (2019), “The father’s role in supporting the son’s business knowledge development process in Vietnamese family businesses”, Journal of Entrepreneurship in Emerging Economies, Vol. 11 No. 2, pp. 258 - 276.
Ralston, D.A., Van Thang, N. and Napier, N.K. (1999), “A comparative study of the work values of North and South Vietnamese managers”, Journal of International Business Studies, Vol. 30 No. 4, pp. 655 - 672.
Ramezan, M., Sanjaghi, M.E. and Baly, H.R.K. (2013), “Organizational change capacity and organizational performance: an empirical analysis on an innovative industry”, Journal of Knowledge-based Innovation in China, Vol. 5 No. 3, pp. 188 - 212.
Rashid, L., Alzafari, K. and Kratzer, J. (2020), “Founder personalities, behaviors and new venture success in Sub-Saharan Africa”, Technological Forecasting and Social Change, Vol. 151, 119766.
Salisu, I., Hashim, N., Mashi, M.S. and Aliyu, H.G. (2020), “Perseverance of effort and consistency of interest for entrepreneurial career success”, Journal of Entrepreneurship in Emerging Economies, Vol. 12 No. 2, pp. 279 - 304.
Sandhu, M. and Khan, A. (2017), “Benchmarking project management dimensions at the lapse of a century”, Benchmarking: an International Journal, Vol. 24 No. 6, pp. 1675 - 1689.
Schaefer, S.M. (2019), “Wilful managerial ignorance, symbolic work and decoupling: a sociophenomenological study of ‘managing creativity’”, Organization Studies, Vol. 40 No. 9, pp. 1387 - 1407.
Schaefer, S.M. and Alvesson, M. (2017), “Epistemic attitudes and source critique in qualitative research”, Journal of Management Inquiry, Vol. 29 No. 1, pp. 33 - 45.
Staniewski, M.W. and Awruk, K. (2019), “Entrepreneurial success and achievement motivation - A preliminary report on a validation study of the questionnaire of entrepreneurial success”, Journal of Business Research, Vol. 101, pp. 433 - 440.
Stirzaker, R., Galloway, L. and Potter, L. (2019), “Business, aging, and socioemotional selectivity: a qualitative study of gray entrepreneurship”, Journal of Small Business Management, Vol. 57 No. S2, pp. 616 - 636.
Storey, C. and Hughes, M. (2013), “The relative impact of culture, strategic orientation and capability on new service development performance”, European Journal of Marketing, Vol. 47 No. 5/6, pp. 833 - 856.
Stuart, R.W. and Abetti, P.A. (1990), “Impact of entrepreneurial and management experience on early performance”, Journal of Business Venturing, Vol. 5 No. 3, pp. 151 - 162.
Swierczek, F.W. and Ha, T.T. (2003), “Entrepreneurial orientation, uncertainty avoidance and firm performance: an analysis of Thai and Vietnamese SMEs”, The International Journal of Entrepreneurship and Innovation, Vol. 4 No. 1, pp. 46 - 58.
Teng, H.S.S., Bhatia, G.S. and Anwar, S. (2011), “A success versus failure prediction model for small businesses in Singapore”, American Journal of Business, Vol. 26 No. 1, pp. 50 - 64.
Tran, V.T., Do, Q.H. and Luong, M.H. (2019), “Entrepreneurial human capital, role models, and fear of failure and start-up perception of feasibility among adults in Vietnam”, International Journal of Engineering Business Management, Vol. 11, pp. 1 - 11.
Unger, J.M., Rauch, A., Frese, M. and Rosenbusch, N. (2011), “Human capital and entrepreneurial success: a meta-analytical review”, Journal of Business Venturing, Vol. 26 No. 3, pp. 341 - 358.
Wang, C.L. and Chugh, H. (2014), “Entrepreneurial learning: past research and future challenges”, International Journal of Management Reviews, Vol. 16 No. 1, pp. 24 - 61.
Wiklund, J. and Shepherd, D. (2005), “Entrepreneurial orientation and small business performance: a configurational approach”, Journal of Business Venturing, Vol. 20 No. 1, pp. 71 - 91.
Xing, Y., Liu, Y., Boojihawon, D.K. and Tarba, S. (2020), “Entrepreneurial team and strategic agility:
a conceptual framework and research agenda”, Human Resource Management Review, Vol. 30 No. 1, 100696.
Zhao, H., O’connor, G., Wu, J. and Lumpkin, G. (2020), “Age and entrepreneurial career success: a review and a meta-analysis”, Journal of Business Venturing, Vol. 36 No. 1, 106007.
Adobor, H. (2020), “Entrepreneurial failure in agribusiness: evidence from an emerging economy”, Journal of Small Business and Enterprise Development, Vol. 27 No 2, pp. 237 - 258.
Andrade-Valbuena, N.A., Merigo-Lindahl, J.M. and Olavarrieta, S. (2019), “Bibliometric analysis of entrepreneurial orientation”, World Journal of Entrepreneurship, Management and Sustainable Development, Vol. 15 No. 1, pp. 45 - 69.
Anwar, M., Tajeddini, K. and Ullah, R. (2020), “Entrepreneurial finance and new venture success ‐ The moderating role of government support”, Business Strategy & Development, Vol. 3 No. 4, pp. 408 - 421.
Baidoun, S.D., Lussier, R.N., Burbar, M. and Awashra, S. (2018), “Prediction model of business success or failure for Palestinian small enterprises in the West Bank”, Journal of Entrepreneurship in Emerging Economies, Vol. 10 No. 1, pp. 60 - 80.
Balodi, K.C. (2014), “Strategic orientation and organizational forms: an integrative framework”, European Business Review, Vol. 26 No. 2, pp. 188 - 203.
Blažková, I. and Dvouletý, O. (2019), “Investigating the differences in entrepreneurial success through the firm-specific factors”, Journal of Entrepreneurship in Emerging Economies, Vol. 11 No. 2, pp. 154 - 176.
Brockhaus, R. (1982), The psychology of the entrepreneur, Englewood Cliffs, NJ: Prentice-Hall.
Bygrave, W.D. and Hofer, C.W. (1992), “Theorizing about entrepreneurship”, Entrepreneurship Theory and Practice, Vol. 16 No. 2, pp. 13 - 22.
Clark, C.M. and Harrison, C. (2019), “Entrepreneurship: an assimilated multi-perspective review”, Journal of Small Business & Entrepreneurship, Vol. 31 No. 1, pp. 43 - 71.
Covin, J.G., Green, K.M. and Slevin, D.P. (2006), “Strategic process effects on the entrepreneurial orientation-sales growth rate relationship”, Entrepreneurship Theory and Practice, Vol. 30 No. 1, pp. 57 - 81.
Covin, J.G. and Lumpkin, G.T. (2011), “Entrepreneurial orientation theory and research: reflections on a needed construct”, Entrepreneurship Theory and Practice, Vol. 35 No. 5, pp. 855 - 872.
Covin, J.G., Rigtering, J.C., Hughes, M., Kraus, S., Cheng, C.F. and Bouncken, R.B. (2020), “Individual and team entrepreneurial orientation: scale development and configurations for success”, Journal of Business Research, Vol. 112, pp. 1 - 12.
Dana, L.P., Gurau, C., Light, I. and Muhammad, N. (2020), “Family, community, and ethnic capital as entrepreneurial resources: toward an integrated model”, Journal of Small Business Management, Vol. 58 No. 5, pp. 1003 - 1029.
Dimov, D. (2007), “Beyond the single-person, single-insight attribution in understanding entrepreneurial opportunities”, Entrepreneurship Theory and Practice, Vol. 31 No. 5, pp. 713 - 731.
Engholm, C. (1995), Doing business in the new Vietnam, Prentice Hall Direct.
Eraut, M. (2014), “Developing knowledge for qualified professionals”, in McNamara, O., Murray, J. and Jones. M. (Eds), Workplace Learning in Teacher Education, Springer, pp. 47 - 72.
Frenkel, A., Israel, E. and Maital, S. (2015), “The evolution of innovation networks and spin-off entrepreneurship: the case of RAD”, European Planning Studies, Vol. 23 No. 8, pp. 1646 - 1670.
Funken, R., Gielnik, M.M. and Foo, M.D. (2020), “How can problems be turned into something good? The role of entrepreneurial learning and error mastery orientation”, Entrepreneurship Theory and Practice, Vol. 44 No. 2, pp. 315 - 338.
Gartner, W.B. (1985), “A conceptual framework for describing the phenomenon of new venture creation”, Academy of Management Review, Vol. 10 No. 4, pp. 696 - 706.
Ghouse, S.M., Mcelwee, G. and Durrah, O. (2019), “Entrepreneurial success of cottage-based women entrepreneurs in Oman”, International Journal of Entrepreneurial Behavior and Research, Vol. 25 No. 3, pp. 480 - 498.
Gill, M.J. (2014), “The possibilities of phenomenology for organizational research”, Organizational Research Methods, Vol. 17 No. 2, pp. 118 - 137.
Hakala, H. (2011), “Strategic orientations in management literature: three approaches to understanding the interaction between market, technology, entrepreneurial and learning orientations”, International Journal of Management Reviews, Vol. 13 No. 2, pp. 199 - 217.
Hossinger, S.M., Chen, X. and Werner, A. (2020), “Drivers, barriers and success factors of academic spin-offs: a systematic literature review”, Management Review Quarterly, Vol. 70 No. 1, pp. 97 - 134.
Hsieh, M.H. and Tsai, K.H. (2007), “Technological capability, social capital and the launch strategy for innovative products”, Industrial Marketing Management, Vol. 36 No. 4, pp. 493 - 502.
Kim, P.H., Aldrich, H.E. and Keister, L.A. (2006), “Access (not) denied: the impact of financial, human, and cultural capital on entrepreneurial entry in the United States”, Small Business Economics, Vol. 27 No. 1, pp. 5 - 22.
Krzyżanowska, M. and Tkaczyk, J. (2013), “Identifying competitors: challenges for start-up firms”, International Journal of Management Cases, Vol. 15 No. 4, pp. 234 - 247.
Latif, K.F., Nazeer, A., Shahzad, F., Ullah, M., Imranullah, M. and Sahibzada, U.F. (2020), “Impact of entrepreneurial leadership on project success: mediating role of knowledge management processes”, Leadership and Organization Development Journal, Vol. 41 No. 2, pp. 237 - 256.
Laukkanen, T., Nagy, G., Hirvonen, S., Reijonen, H. and Pasanen, M. (2013), “The effect of strategic orientations on business performance in SMEs”, International Marketing Review, Vol. 30 No. 6, pp. 510 - 535.
Lazar, M., Miron-Spektor, E., Agarwal, R., Erez, M., Goldfarb, B. and Chen, G. (2020), “Entrepreneurial team formation”, Academy of Management Annals, Vol. 14 No. 1, pp. 29 - 59.
Lumpkin, G.T. and Dess, G.G. (1996), “Clarifying the entrepreneurial orientation construct and linking it to performance”, Academy of Management Review, Vol. 21 No. 1, pp. 135 - 172.
Lussier, R. and Pfeifer, S. (2000), “A comparison of business success versus failure variables between U.S. and Central Eastern Europe Croatian entrepreneurs”, Entrepreneurship Theory and Practice, Vol. 24 No. 4, pp. 59 - 67.
Lussier, R.N. (1995), “A nonfinancial business success versus failure prediction model for young firms”, Journal of Small Business Management, Vol. 33 No. 1, pp. 8 - 20.
Lussier, R.N. and Pfeifer, S. (2001), “A crossnational prediction model for business success”, Journal of Small Business Management, Vol. 39 No. 3, pp. 228 - 239.
Mackie, J. (2018), “Business success among Southeast Asian Chinese: the role of culture, values, and social structures”, in Hefner, W.R. (Ed), Market Cultures, Routledge, pp. 129 - 144.
Manigart, S. and Struyf, C. (1997), “Financing high technology startups in Belgium: an explorative study”, Small Business Economics, Vol. 9 No. 2, pp. 125 - 135.
Miles, M.B. and Huberman, A.M. (1994), Qualitative data analysis: an expanded sourcebook, Sage, Thousand Oaks, CA, USA.
Nguyen, N.M. and Pham, M.C. (2018), “Analysis the success of digital start-up in Vietnam using a success/failure model”, in BAASANA Conference, Foreign Trade University Hanoi, Vietnam.
O’Dwyer, B. (2004), “Qualitative data analysis: illuminating a process for transforming a ‘messy’ but ‘attractive’‘nuisance”, in Humphrey, C. and Lee, B. (Eds), The Real Life Guide to Accounting Research, Elsevier, pp. 391 - 407.
Pan, L., Li, X., Chen, J. and Chen, T. (2020), “Sounds novel or familiar? Entrepreneurs’ framing strategy in the venture capital market”, Journal of Business Venturing, Vol. 35 No. 2, 105930.
Pillai, T.R. and Ahamat, A. (2018), “Social-cultural capital in youth entrepreneurship ecosystem: Southeast Asia”, Journal of Enterprising Communities: People and Places in the Global Economy, Vol. 12 No. 2, pp. 232 - 255.
Pham, T.T., Bell, R. and Newton, D. (2019), “The father’s role in supporting the son’s business knowledge development process in Vietnamese family businesses”, Journal of Entrepreneurship in Emerging Economies, Vol. 11 No. 2, pp. 258 - 276.
Ralston, D.A., Van Thang, N. and Napier, N.K. (1999), “A comparative study of the work values of North and South Vietnamese managers”, Journal of International Business Studies, Vol. 30 No. 4, pp. 655 - 672.
Ramezan, M., Sanjaghi, M.E. and Baly, H.R.K. (2013), “Organizational change capacity and organizational performance: an empirical analysis on an innovative industry”, Journal of Knowledge-based Innovation in China, Vol. 5 No. 3, pp. 188 - 212.
Rashid, L., Alzafari, K. and Kratzer, J. (2020), “Founder personalities, behaviors and new venture success in Sub-Saharan Africa”, Technological Forecasting and Social Change, Vol. 151, 119766.
Salisu, I., Hashim, N., Mashi, M.S. and Aliyu, H.G. (2020), “Perseverance of effort and consistency of interest for entrepreneurial career success”, Journal of Entrepreneurship in Emerging Economies, Vol. 12 No. 2, pp. 279 - 304.
Sandhu, M. and Khan, A. (2017), “Benchmarking project management dimensions at the lapse of a century”, Benchmarking: an International Journal, Vol. 24 No. 6, pp. 1675 - 1689.
Schaefer, S.M. (2019), “Wilful managerial ignorance, symbolic work and decoupling: a sociophenomenological study of ‘managing creativity’”, Organization Studies, Vol. 40 No. 9, pp. 1387 - 1407.
Schaefer, S.M. and Alvesson, M. (2017), “Epistemic attitudes and source critique in qualitative research”, Journal of Management Inquiry, Vol. 29 No. 1, pp. 33 - 45.
Staniewski, M.W. and Awruk, K. (2019), “Entrepreneurial success and achievement motivation - A preliminary report on a validation study of the questionnaire of entrepreneurial success”, Journal of Business Research, Vol. 101, pp. 433 - 440.
Stirzaker, R., Galloway, L. and Potter, L. (2019), “Business, aging, and socioemotional selectivity: a qualitative study of gray entrepreneurship”, Journal of Small Business Management, Vol. 57 No. S2, pp. 616 - 636.
Storey, C. and Hughes, M. (2013), “The relative impact of culture, strategic orientation and capability on new service development performance”, European Journal of Marketing, Vol. 47 No. 5/6, pp. 833 - 856.
Stuart, R.W. and Abetti, P.A. (1990), “Impact of entrepreneurial and management experience on early performance”, Journal of Business Venturing, Vol. 5 No. 3, pp. 151 - 162.
Swierczek, F.W. and Ha, T.T. (2003), “Entrepreneurial orientation, uncertainty avoidance and firm performance: an analysis of Thai and Vietnamese SMEs”, The International Journal of Entrepreneurship and Innovation, Vol. 4 No. 1, pp. 46 - 58.
Teng, H.S.S., Bhatia, G.S. and Anwar, S. (2011), “A success versus failure prediction model for small businesses in Singapore”, American Journal of Business, Vol. 26 No. 1, pp. 50 - 64.
Tran, V.T., Do, Q.H. and Luong, M.H. (2019), “Entrepreneurial human capital, role models, and fear of failure and start-up perception of feasibility among adults in Vietnam”, International Journal of Engineering Business Management, Vol. 11, pp. 1 - 11.
Unger, J.M., Rauch, A., Frese, M. and Rosenbusch, N. (2011), “Human capital and entrepreneurial success: a meta-analytical review”, Journal of Business Venturing, Vol. 26 No. 3, pp. 341 - 358.
Wang, C.L. and Chugh, H. (2014), “Entrepreneurial learning: past research and future challenges”, International Journal of Management Reviews, Vol. 16 No. 1, pp. 24 - 61.
Wiklund, J. and Shepherd, D. (2005), “Entrepreneurial orientation and small business performance: a configurational approach”, Journal of Business Venturing, Vol. 20 No. 1, pp. 71 - 91.
Xing, Y., Liu, Y., Boojihawon, D.K. and Tarba, S. (2020), “Entrepreneurial team and strategic agility:
a conceptual framework and research agenda”, Human Resource Management Review, Vol. 30 No. 1, 100696.
Zhao, H., O’connor, G., Wu, J. and Lumpkin, G. (2020), “Age and entrepreneurial career success: a review and a meta-analysis”, Journal of Business Venturing, Vol. 36 No. 1, 106007.