Building visibility when firms depend on suppliers: case of seafood producers in Vietnam
Main Article Content
Abstract
This paper develops a model highlight the importance of visibility for mitigating supplier risk when a buying firm depends on the supplier. Our model has shown that visibility can be an important information-based capability for reducing the dependence burden on supplier risk. In particular, visibility is more needed to mitigate supplier risk when a buying firm is more dependent on its supplier. In reverse, the importance of visibility is reduced if buyer is not dependent on its supplier. Two sides of antecedents to visibility are also posited and tested. A sample of 70 seafood producers in Vietnam is used to test the model using partial least square technique. Discussions on estimated results and recommendations for further research are provided to extend the extant literature...
Article Details
Keywords
Visibility, Supplier Risk, Supply Chain Management, Supply Management, Absorptive Capacity, IT Integration, Trust, Dependence
References
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4. Chopra, S., & Sodhi, M. S. (2004). Managing Risk To Avoid Supply-Chain Breakdown. [Article]. MIT Sloan Management Review, 46(1), 53-62.
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6. Cohen, W. M., & Levinthal, D. A. (1990). Absorptive Capacity: A New Perspective on Learning and Innovation. [Article]. Administrative Science Quarterly, 35(1), 128-152.
7. Das, T. K., & Teng, B.-S. (2001). Trust, Control, and Risk in Strategic Alliances: An Integrated Framework. [Article]. Organization Studies, 22(2), 251.
8. Dowling, G. R., & Staelin, R. (1994). Model of Perceived Risk and Intended Risk-handling Activity. Journal of Consumer Research, 21(1), 119-134.
9. Ellis, S. C., Henry, R. M., & Shockley, J. (2010). Buyer perceptions of supply disruption risk: A behavioral view and empirical assessment. [doi: DOI: 10.1016/j.jom.2009.07.002]. Journal of Operations Management, 28(1), 34-46.
10. Emerson, R. M. (1962). Power-Dependence Relations. American Sociological Review, 27(1), 31-41.
11. Frazier, G. L. (1983). Interorganizational Exchange Behavior in Marketing Channels: A Broadened Perspective. [Article]. Journal of Marketing, 47(4), 68-78.
12. Ganesan, S. (1994). Determinants of long-term orientation in buyer-seller relationships. [Article]. Journal of Marketing, 58(2), 1.
13. Geyskens, I., Steenkamp, J.-B. E. M., Scheer, L. K., & Kumar, N. (1996). The effects of trust and interdependence on relationship commitment: A trans-Atlantic study. [doi: DOI: 10.1016/ S0167-8116(96)00006-7]. International Journal of Research in Marketing, 13(4), 303-317.
14. Gilliland, D. I., & Bello, D. C. (2002). Two Sides to Attitudinal Commitment: The Effect of Calculative and Loyalty Commitment on Enforcement Mechanisms in Distribution Channels. [Article]. Journal of the Academy of Marketing Science, 30(1), 24-43.
15. Grover, V., & Saeed, K. A. (2007). The Impact of Product, Market, and Relationship Characteristics on Interorganizational System Integration in Manufacturer-Supplier Dyads. [Article]. Journal of Management Information Systems, 23(4), 185-216.
16. Gundlach, G. T., & Cadotte, E. R. (1994). Exchange Interdependence and Interfirm Interaction: Research in a Simulated Channel Setting. [Article]. Journal of Marketing Research (JMR), 31(4), 516-532.
17. Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W. C. (1998). Multivariate Data Analysis (5th ed.). Upper Saddle River, NJ: Prentice Hall.
18. Harland, C., Brenchley, R., & Walker, H. (2003). Risk in supply networks. [Article]. Journal of Purchasing & Supply Management, 9(2), 51. doi: 10.1016/s1478-4092(03)00004-9
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20. Joshi, A. W. (2009). Continuous Supplier Performance Improvement: Effects of Collaborative Communication and Control. [Article]. Journal of Marketing, 73(1), 133-150. doi: 10.1509/ jmkg.73.1.133
21. Katsikeas, C. S., Skarmeas, D., & Bello, D. C. (2009). Developing successful trust-based international exchange relationships. [Article]. Journal of International Business Studies, 40(1), 132-155.
22. Kim, D., Cavusgil, S. T., & Calantone, R. J. (2006). Information System Innovations and Supply Chain Management: Channel Relationships and Firm Performance. [Article]. Journal of the Academy of Marketing Science, 34(1), 40-54. doi: 101177/0092070305281619
23. Klein, R., & Rai, A. (2009). Interfirm Strategic Information Flows in Logistics Supply Chain Relationships. [Article]. MIS Quarterly, 33(4), 735-762.
24. Lamming, R. C., Caldwell, N., & Harrison, D. (2004). Developing the Concept of Transparency for Use in Supply Relationships. British Journal of Management, 15(4), 291-302.
25. Lamming, R. C., Caldwell, N. D., Harrison, D. A., & Phillips, W. (2001). Transparency in Supply Relationships: Concept and Practice. Journal of Supply Chain Management: A Global Review of Purchasing & Supply, 37(4), 4-10.
26. Lee, H. L., & Padmanabhan, V. (1997). Information distortion in a supply chain: The bullwhip effect. Management Science, 43(4), 546.
27. Lee, H. L., Padmanabhan, V., & Seungjin, W. (2004). Information Distortion in a Supply Chain: The Bullwhip Effect. Management Science, 50(12), 1875-1886.
28. Lyles, M. A., & Salk, J. E. (2007). Knowledge acquisition from foreign parents in international joint ventures: an empirical examination in the Hungarian context. Journal of International Business Studies, 38(1), 3-18.
29. Mascarenhas, B. (1982). Coping with Uncertainty in International Business. Journal of International Business Studies, 13(2), 87-98.
30. Mayer, R. C., Davis, J. H., & Schoorman, F. D. (1995). An Integrative Model of Organizational Trust. The Academy of Management Review, 20(3), 709-734.
31. McEvily, B., & Marcus, A. (2005). Embedded Ties and the Acquisition of Competitive Capabilities. Strategic Management Journal, 26(11), 1033-1055.
32. McEvily, B., Perrone, V., & Zaheer, A. (2003). Trust as an Organizing Principle. Organization Science, 14(1), 91-103.
33. Mitchell, V.-W. (1995). Organizational Risk Perception and Reduction: A Literature Review. [Article]. British Journal of Management, 6(2), 115-133.
34. Mohr, J. J., Fisher, R. J., & Nevin, J. R. (1996). Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control. The Journal of Marketing, 60(3), 103-115.
35. Mohr, J. J., Fisher, R. J., & Nevin, J. R. (1999). Communicating for Better Channel Relationships. [Article]. Marketing Management, 8(2), 39-45.
36. Mohr, J. J., & Nevin, J. R. (1990). Communication strategies in marketing channels: A theoretical perspective. Journal of Marketing, 54(4), 36-51.
37. Morgan, R. M., & Hunt, S. D. (1994). The Commitment-Trust Theory of Relationship Marketing. Journal of Marketing, 58(3), 20-38.
38. Nguyen, T. T. M., Jung, K., Lantz, G., & Loeb, S. G. (2003). An Exploratory Investigation into Impulse Buying Behavior in a Transitional Economy: A Study of Urban Consumers in Vietnam. Journal of International Marketing, 11(2), 13-35.
39. Nguyen, V. H. (2011). Risk and Visibility in Global Supply Chains: An Empirical Study. Ph.D., Georgia State University, Atlanta.
40. Nguyen, V. H. (2013). Supplier Visibility: Important Relationship-Specific Capability for Buying Firms. Journal of Economics and Development, 15(2), 95- 116.
41. Nunnally, J. C., & Bernstein, I. H. (1994). Psychometric Theory (3rd ed. ed.). New York: McGraw-Hill.
42. Ouchi, W. G. (1979). A conceptual framework for the design of organizational control mechanisms. Management Science, 25(9), 833-848.
43. Petersen, B., Pedersen, T., & Lyles, M. A. (2008). Closing knowledge gaps in foreign markets. Journal of International Business Studies, 39(7), 1097.
44. Phan, T. T. A., Baughn, C. C., Ngo, T. M. H., & Neupert, K. E. (2006). Knowledge acquisition from foreign parents in international joint ventures: An empirical study in Vietnam. [doi: DOI: 10.1016/j.ibusrev.2006.05.004]. International Business Review, 15(5), 463-487.
45. Ringle, C. M., Wende, S., & Becker, J.-M. (2015). SmartPLS 3: Boenningstedt: SmartPLS GmbH. Retrieved from http://www.smartpls.com
46. Simonin, B. L., & Özsomer, A. (2009). Knowledge processes and learning outcomes in MNCs: an empirical investigation of the role of HRM practices in foreign subsidiaries.
[Article]. Human Resource Management, 48(4), 505-530.
47. Stump, R. L., & Heide, J. B. (1996). Controlling supplier opportunism in industrial relationships. Journal of Marketing Research, 33(4), 431-441.
48. Swafford, P. M., Ghosh, S., & Murthy, N. (2008). Achieving supply chain agility through IT integration and flexibility. International Journal of Production Economics, 116(2), 288-297.
49. Szulanski, G. (1996). Exploring Internal Stickiness: Impediments to the Transfer of Best Practice within the Firm. [Article]. Strategic Management Journal, 17, 27-43.
50. Tang, C. S. (2006). Perspectives in supply chain risk management. [Article]. International Journal of Production Economics, 103(2), 451-488. doi: 10.1016/j.ijpe.2005.12.006
51. VASEP. (2015). Market Annual Report. Hanoi, Vietnam.
52. Vu, A. N. (2013). VietinbankSc Industry Report: Fishery Industry in Vietnam. Hanoi.
53. Wagner, S. M., & Bode, C. (2006). An empirical investigation into supply chain vulnerability. Journal of Purchasing and Supply Management, 12(6), 301-312.
54. Wagner, S. M., & Bode, C. (2008). An Empirical Examination of Supply Chain Performance Along Several Dimensions of Risk. [Article]. Journal of Business Logistics, 29(1), 307-325.
55. Wang, E. T. G., & Wei, H.-L. (2007). Interorganizational Governance Value Creation: Coordinating for Information Visibility and Flexibility in Supply Chains. Decision Sciences, 38(4), 647-674.
56. Ward, P., & Zhou, H. (2006). Impact of Information Technology Integration and Lean/JustIn-Time Practices on Lead-Time Performance. [Article]. Decision Sciences, 37(2), 177203. doi: 10.1111/j.1540-5915.2006.00121.x
57. Wareham, J., Mathiassen, L., Rai, A., Straub, D., & Klein, R. (2005). The business value of digital supply networks: A program of research on the impacts of globalization. Journal of International Management, 11(2), 201-227.
58. Werner, S., Brouthers, L. E., & Brouthers, K. D. (1996). International Risk and Perceived Environmental Uncertainty: The Dimensionality and Internal Consistency of Miller’s Measure. Journal of International Business Studies, 27(3), 571-587.
59. Wu, F., Yeniyurt, S., Kim, D., & Cavusgil, S. T. (2006). The impact of information technology on supply chain capabilities and firm performance: A resource-based view. Industrial Marketing Management, 35(4), 493-504.
60. Zaheer, A., & Harris, J. D. (2006). Interorganizational Trust. In O. Shenkar & J. J. Reuer (Eds.), Handbook of Strategic Alliances (pp. 169-197): Sage Publications.
61. Zahra, S. A., & George, G. (2002). Absorptive Capacity: A Review, Reconceptualization, and Extension. [Article]. Academy of Management Review, 27(2), 185-203.
62. Zsidisin, G. A. (2003). A grounded definition of supply risk. [Article]. Journal of Purchasing & Supply Management, 9(5/6), 217-224. doi: 10.1016/j.pursup.2003.07.002
63. Zsidisin, G. A., & Ellram, L. M. (2003). An Agency Theory Investigation of Supply Risk Management. [Article]. Journal of Supply Chain Management: A Global Review of Purchasing & Supply, 39(3), 15-27.
64. Zsidisin, G. A., Ellram, L. M., Carter, J. R., & Cavinato, J. L. (2004). An analysis of supply risk assessment techniques. [Article]. International Journal of Physical Distribution &
Logistics Management, 34(5), 397-413. doi: 10.1108/09600030410545445
2. Bollen, K. A. (1996). An Alternative Two Stage Least Squares (2SLS) Estimator for Latent Variable Equations. Psychometrika, 61, 109-121.
3. Chin, W. W. (1998). The PLS Approach to SEM. In G. A. Marcoulides (Ed.), Modern Methods for Business Research (pp. 295-336). Mahwah, NJ: Lawrence Erlbaum Associates.
4. Chopra, S., & Sodhi, M. S. (2004). Managing Risk To Avoid Supply-Chain Breakdown. [Article]. MIT Sloan Management Review, 46(1), 53-62.
5. Christopher, M., & Lee, H. (2004). Mitigating supply chain risk through improved confidence. [Article]. International Journal of Physical Distribution & Logistics Management, 34(5), 388-396. doi: 10.1108/09600030410545436
6. Cohen, W. M., & Levinthal, D. A. (1990). Absorptive Capacity: A New Perspective on Learning and Innovation. [Article]. Administrative Science Quarterly, 35(1), 128-152.
7. Das, T. K., & Teng, B.-S. (2001). Trust, Control, and Risk in Strategic Alliances: An Integrated Framework. [Article]. Organization Studies, 22(2), 251.
8. Dowling, G. R., & Staelin, R. (1994). Model of Perceived Risk and Intended Risk-handling Activity. Journal of Consumer Research, 21(1), 119-134.
9. Ellis, S. C., Henry, R. M., & Shockley, J. (2010). Buyer perceptions of supply disruption risk: A behavioral view and empirical assessment. [doi: DOI: 10.1016/j.jom.2009.07.002]. Journal of Operations Management, 28(1), 34-46.
10. Emerson, R. M. (1962). Power-Dependence Relations. American Sociological Review, 27(1), 31-41.
11. Frazier, G. L. (1983). Interorganizational Exchange Behavior in Marketing Channels: A Broadened Perspective. [Article]. Journal of Marketing, 47(4), 68-78.
12. Ganesan, S. (1994). Determinants of long-term orientation in buyer-seller relationships. [Article]. Journal of Marketing, 58(2), 1.
13. Geyskens, I., Steenkamp, J.-B. E. M., Scheer, L. K., & Kumar, N. (1996). The effects of trust and interdependence on relationship commitment: A trans-Atlantic study. [doi: DOI: 10.1016/ S0167-8116(96)00006-7]. International Journal of Research in Marketing, 13(4), 303-317.
14. Gilliland, D. I., & Bello, D. C. (2002). Two Sides to Attitudinal Commitment: The Effect of Calculative and Loyalty Commitment on Enforcement Mechanisms in Distribution Channels. [Article]. Journal of the Academy of Marketing Science, 30(1), 24-43.
15. Grover, V., & Saeed, K. A. (2007). The Impact of Product, Market, and Relationship Characteristics on Interorganizational System Integration in Manufacturer-Supplier Dyads. [Article]. Journal of Management Information Systems, 23(4), 185-216.
16. Gundlach, G. T., & Cadotte, E. R. (1994). Exchange Interdependence and Interfirm Interaction: Research in a Simulated Channel Setting. [Article]. Journal of Marketing Research (JMR), 31(4), 516-532.
17. Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W. C. (1998). Multivariate Data Analysis (5th ed.). Upper Saddle River, NJ: Prentice Hall.
18. Harland, C., Brenchley, R., & Walker, H. (2003). Risk in supply networks. [Article]. Journal of Purchasing & Supply Management, 9(2), 51. doi: 10.1016/s1478-4092(03)00004-9
19. Jean, R.-J. B., Sinkovics, R. R., & Cavusgil, S. T. (2010). Enhancing international customersupplier relationships through IT resources: A study of Taiwanese electronics suppliers. Journal of International Business Studies, 41(September), 1218-1239.
20. Joshi, A. W. (2009). Continuous Supplier Performance Improvement: Effects of Collaborative Communication and Control. [Article]. Journal of Marketing, 73(1), 133-150. doi: 10.1509/ jmkg.73.1.133
21. Katsikeas, C. S., Skarmeas, D., & Bello, D. C. (2009). Developing successful trust-based international exchange relationships. [Article]. Journal of International Business Studies, 40(1), 132-155.
22. Kim, D., Cavusgil, S. T., & Calantone, R. J. (2006). Information System Innovations and Supply Chain Management: Channel Relationships and Firm Performance. [Article]. Journal of the Academy of Marketing Science, 34(1), 40-54. doi: 101177/0092070305281619
23. Klein, R., & Rai, A. (2009). Interfirm Strategic Information Flows in Logistics Supply Chain Relationships. [Article]. MIS Quarterly, 33(4), 735-762.
24. Lamming, R. C., Caldwell, N., & Harrison, D. (2004). Developing the Concept of Transparency for Use in Supply Relationships. British Journal of Management, 15(4), 291-302.
25. Lamming, R. C., Caldwell, N. D., Harrison, D. A., & Phillips, W. (2001). Transparency in Supply Relationships: Concept and Practice. Journal of Supply Chain Management: A Global Review of Purchasing & Supply, 37(4), 4-10.
26. Lee, H. L., & Padmanabhan, V. (1997). Information distortion in a supply chain: The bullwhip effect. Management Science, 43(4), 546.
27. Lee, H. L., Padmanabhan, V., & Seungjin, W. (2004). Information Distortion in a Supply Chain: The Bullwhip Effect. Management Science, 50(12), 1875-1886.
28. Lyles, M. A., & Salk, J. E. (2007). Knowledge acquisition from foreign parents in international joint ventures: an empirical examination in the Hungarian context. Journal of International Business Studies, 38(1), 3-18.
29. Mascarenhas, B. (1982). Coping with Uncertainty in International Business. Journal of International Business Studies, 13(2), 87-98.
30. Mayer, R. C., Davis, J. H., & Schoorman, F. D. (1995). An Integrative Model of Organizational Trust. The Academy of Management Review, 20(3), 709-734.
31. McEvily, B., & Marcus, A. (2005). Embedded Ties and the Acquisition of Competitive Capabilities. Strategic Management Journal, 26(11), 1033-1055.
32. McEvily, B., Perrone, V., & Zaheer, A. (2003). Trust as an Organizing Principle. Organization Science, 14(1), 91-103.
33. Mitchell, V.-W. (1995). Organizational Risk Perception and Reduction: A Literature Review. [Article]. British Journal of Management, 6(2), 115-133.
34. Mohr, J. J., Fisher, R. J., & Nevin, J. R. (1996). Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control. The Journal of Marketing, 60(3), 103-115.
35. Mohr, J. J., Fisher, R. J., & Nevin, J. R. (1999). Communicating for Better Channel Relationships. [Article]. Marketing Management, 8(2), 39-45.
36. Mohr, J. J., & Nevin, J. R. (1990). Communication strategies in marketing channels: A theoretical perspective. Journal of Marketing, 54(4), 36-51.
37. Morgan, R. M., & Hunt, S. D. (1994). The Commitment-Trust Theory of Relationship Marketing. Journal of Marketing, 58(3), 20-38.
38. Nguyen, T. T. M., Jung, K., Lantz, G., & Loeb, S. G. (2003). An Exploratory Investigation into Impulse Buying Behavior in a Transitional Economy: A Study of Urban Consumers in Vietnam. Journal of International Marketing, 11(2), 13-35.
39. Nguyen, V. H. (2011). Risk and Visibility in Global Supply Chains: An Empirical Study. Ph.D., Georgia State University, Atlanta.
40. Nguyen, V. H. (2013). Supplier Visibility: Important Relationship-Specific Capability for Buying Firms. Journal of Economics and Development, 15(2), 95- 116.
41. Nunnally, J. C., & Bernstein, I. H. (1994). Psychometric Theory (3rd ed. ed.). New York: McGraw-Hill.
42. Ouchi, W. G. (1979). A conceptual framework for the design of organizational control mechanisms. Management Science, 25(9), 833-848.
43. Petersen, B., Pedersen, T., & Lyles, M. A. (2008). Closing knowledge gaps in foreign markets. Journal of International Business Studies, 39(7), 1097.
44. Phan, T. T. A., Baughn, C. C., Ngo, T. M. H., & Neupert, K. E. (2006). Knowledge acquisition from foreign parents in international joint ventures: An empirical study in Vietnam. [doi: DOI: 10.1016/j.ibusrev.2006.05.004]. International Business Review, 15(5), 463-487.
45. Ringle, C. M., Wende, S., & Becker, J.-M. (2015). SmartPLS 3: Boenningstedt: SmartPLS GmbH. Retrieved from http://www.smartpls.com
46. Simonin, B. L., & Özsomer, A. (2009). Knowledge processes and learning outcomes in MNCs: an empirical investigation of the role of HRM practices in foreign subsidiaries.
[Article]. Human Resource Management, 48(4), 505-530.
47. Stump, R. L., & Heide, J. B. (1996). Controlling supplier opportunism in industrial relationships. Journal of Marketing Research, 33(4), 431-441.
48. Swafford, P. M., Ghosh, S., & Murthy, N. (2008). Achieving supply chain agility through IT integration and flexibility. International Journal of Production Economics, 116(2), 288-297.
49. Szulanski, G. (1996). Exploring Internal Stickiness: Impediments to the Transfer of Best Practice within the Firm. [Article]. Strategic Management Journal, 17, 27-43.
50. Tang, C. S. (2006). Perspectives in supply chain risk management. [Article]. International Journal of Production Economics, 103(2), 451-488. doi: 10.1016/j.ijpe.2005.12.006
51. VASEP. (2015). Market Annual Report. Hanoi, Vietnam.
52. Vu, A. N. (2013). VietinbankSc Industry Report: Fishery Industry in Vietnam. Hanoi.
53. Wagner, S. M., & Bode, C. (2006). An empirical investigation into supply chain vulnerability. Journal of Purchasing and Supply Management, 12(6), 301-312.
54. Wagner, S. M., & Bode, C. (2008). An Empirical Examination of Supply Chain Performance Along Several Dimensions of Risk. [Article]. Journal of Business Logistics, 29(1), 307-325.
55. Wang, E. T. G., & Wei, H.-L. (2007). Interorganizational Governance Value Creation: Coordinating for Information Visibility and Flexibility in Supply Chains. Decision Sciences, 38(4), 647-674.
56. Ward, P., & Zhou, H. (2006). Impact of Information Technology Integration and Lean/JustIn-Time Practices on Lead-Time Performance. [Article]. Decision Sciences, 37(2), 177203. doi: 10.1111/j.1540-5915.2006.00121.x
57. Wareham, J., Mathiassen, L., Rai, A., Straub, D., & Klein, R. (2005). The business value of digital supply networks: A program of research on the impacts of globalization. Journal of International Management, 11(2), 201-227.
58. Werner, S., Brouthers, L. E., & Brouthers, K. D. (1996). International Risk and Perceived Environmental Uncertainty: The Dimensionality and Internal Consistency of Miller’s Measure. Journal of International Business Studies, 27(3), 571-587.
59. Wu, F., Yeniyurt, S., Kim, D., & Cavusgil, S. T. (2006). The impact of information technology on supply chain capabilities and firm performance: A resource-based view. Industrial Marketing Management, 35(4), 493-504.
60. Zaheer, A., & Harris, J. D. (2006). Interorganizational Trust. In O. Shenkar & J. J. Reuer (Eds.), Handbook of Strategic Alliances (pp. 169-197): Sage Publications.
61. Zahra, S. A., & George, G. (2002). Absorptive Capacity: A Review, Reconceptualization, and Extension. [Article]. Academy of Management Review, 27(2), 185-203.
62. Zsidisin, G. A. (2003). A grounded definition of supply risk. [Article]. Journal of Purchasing & Supply Management, 9(5/6), 217-224. doi: 10.1016/j.pursup.2003.07.002
63. Zsidisin, G. A., & Ellram, L. M. (2003). An Agency Theory Investigation of Supply Risk Management. [Article]. Journal of Supply Chain Management: A Global Review of Purchasing & Supply, 39(3), 15-27.
64. Zsidisin, G. A., Ellram, L. M., Carter, J. R., & Cavinato, J. L. (2004). An analysis of supply risk assessment techniques. [Article]. International Journal of Physical Distribution &
Logistics Management, 34(5), 397-413. doi: 10.1108/09600030410545445