NGUYEN, T. T. H. The effect of brand image, perceived quality and brand experience on customer loyalty: an empirical investigation in the telecommunication industry in Vietnam . Journal of International Economics and Management, [S. l.], v. 20, n. 3, p. 60-74, 2021. DOI: 10.38203/jiem.020.3.0016 . Disponível em: https://jiem.ftu.edu.vn/index.php/jiem/article/view/28. Acesso em: 28 mar. 2024.