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EMPIRICAL RELATIONSHIP AMONG DIMENSIONS OF CUSTOMER-BASED BRAND EQUITY IN E-TAILING SERVICE: A STUDY IN VIETNAM CONTEXT

Duong Thi Hoai Nhung[1] Tran Minh Thu[2] Abstract The study assesses the influence of brand awareness, perceived quality, and brand association on e-brand loyalty of consumers in online retailing service (e-tailing service) in Vietnam context. Exploratory factor analysis (EFA) was[...]

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THE IMPACT OF CAPITAL STRUCTURE ON FIRM VALUE OF VIETNAMESE LISTED COMPANIES – A QUANTILE REGRESSION APPROACH

Tran Thi Phuong Thao 1 Abstract Although there are many studies proving the close relationship between capital structure and firm value, contradicting results show that this  elationship depends on research methods or characteristics of businesses. Does the decision on capital[...]

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FACTORS AFFECTING ORGANIZATIONAL COMMITMENT OF STUDENTS IN FOREIGN TRADE UNIVERSITY’S CLUBS

Hoang Thi Thuy Duong[1] Doan Thi Thanh Thuy[2] Abstracts There are limited data on organizational commitment in education sector with student organizations as the target. The research adopts an empirical design by building a model of factors affecting organizational commitment[...]

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THE IMPACT OF CUSTOMER SATISFACTION ON BRAND LOYALTY FOR MOBILE TELECOMMUNICATIONS SERVICES

Nguyen Thi Quynh Nga[1]  Le Dang Minh Thu[2] Abstract This study was aimed at investigating five factors of customer satisfaction and assessed the impact degree of each factor on brand loyalty for mobile telecommunications services in Ho Chi Minh City.[...]

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